Many people wonder what is involved in an effective SEO campaign. It is typically part of a long-term strategy which involves many aspects, such as keyword research, content auditing, SEO analysis, on-page optimization, link building, and many other considerations. The end goal is to improve search engine rankings.
64% of marketers create SEO campaigns because they help satisfy multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, and improving your conversion rate.