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The Digital Beast

Reflections And Insights From The World of Digital Marketing & Branding

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New Tech
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tHe METAVERSE

The Metaverse is not coming – it’s here. Facebook has changed to Meta, because they’re building the Metaverse. This is going to change our lives. Here’s how. Are we asking the right questions? Are we sure our destination is a place we want to go?

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Successful SEO Campaign
SEO
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What is Involved in an SEO Campaign

Many people wonder what is involved in an effective SEO campaign. It is typically part of a long-term strategy which involves many aspects, such as keyword research, content auditing, SEO analysis, on-page optimization, link building, and many other considerations. The end goal is to improve search engine rankings.
64% of marketers create SEO campaigns because they help satisfy multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, and improving your conversion rate.

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Your new website requires a consistent strategy of maintenance and relevant content to move up in Google searches.
SEO
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So You’ve Just Launched Your New Website

And now you’re wondering, “What do I do now??” Well, if you are expecting hundreds of hits in the next week, let me be the first to bring you down to reality…it ain’t gonna happen. Sorry. But, hey, it if was that easy, you probably wouldn’t be interested anyway, right? So let’s get down to the preverbal nuts and bolts of SEO for small business.

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Going crazy. Full length of attractive young woman in casual wear and knit hat posing and looking away while standing on sofa at home
Branding
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No Apology Needed

Ahh…that little voice. You know the one…it starts with a D and ends in T (its name shall not be mentioned).
Maybe if I was more witty, or a better communicator, or perhaps a bit more assertive – heck…even taller!
It speaks to the best of us. None are immune. But as I counsel my son: “It’s not that you hear that little voice, it’s how you respond to it.” It’s how you decide to show up while it’s singing in your ear; how you continue to grow and give of yourself all the while.

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New Tech
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7 Essential Tools for the Digital Marketer in 2021

Digital Marketers are entrusted with the life line of their clients – their brands, and it’s no secret that the task of developing, implementing, and maintaining an effective marketing strategy is no small feat (no small feet either…I mean, some marketers have small feet, but anyway I digress…). What I’m getting at is: The job is H U G E. So, of course, tools that can research, retrieve and sort information in context are a must.

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